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Launch of European domestic Green Steel prices
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May 19, 2023Finolex Pipes and Fittings' brand campaign goes hyperlocal, Marketing & Advertising News, ET BrandEquity
Nov 09, 2024The expanded campaign leverages the influence of prominent television personalities across major networks. Krishna Kaul, known for his role in Zee TV's popular show Kumkum Bhagya, leads the Hindi-speaking market initiatives. Chandu Gowda of Zee Telugu's Trinayni connects with audiences in the Telugu-speaking regions, while Dhanajaya from Zee Kannada's Laxminivasa brings the message to Kannada viewers. Star Vijay's beloved actor Vetri Vasanth from Siragadika Asai reaches Tamil audiences, as Amit Bhanushali of Star Pravah's Tharla Tar Mag engages with Maharashtra's viewers.